Privacy Policy

1. Who we are

8nertia ("we", "us", "our") is a trading name of Luxo Network. We are an AI consultancy helping businesses reduce team workload with custom automation and AI integrations. This privacy policy explains how we collect, use and protect your personal information when you visit our website at 8nertia.com or get in touch with us.

If you have any questions about this policy or how we handle your data, you can contact us at duke@8nertia.com.

2. Information we collect

We keep data collection to a minimum. Depending on how you interact with us, we may collect:

• Contact details — such as your name and email address, when you email us or book a call through our scheduling link.
• Business information — details about your company and its processes that you choose to share with us during an audit or consultation.
• Technical data — our hosting provider may automatically log basic technical information (such as IP address, browser type and pages visited) for security and performance purposes.

3. How we use your information

We use the information we collect to:

• Respond to your enquiries and provide the services you request.
• Schedule and conduct calls, audits and consultations.
• Improve our website and the services we offer.
• Comply with legal obligations.

4. Legal basis for processing

We process your personal data under the UK General Data Protection Regulation (UK GDPR) on the following bases: your consent (when you contact us or book a call), the performance of a contract (when we deliver services to you), and our legitimate interests (running and securing our website and business).

5. Third-party services

We use a small number of trusted third-party services to run our website and business. These providers process data on our behalf and have their own privacy policies:

• Vercel — website hosting and delivery.
• Google — call scheduling (via Google Calendar booking links) and email.
• YouTube — we link to our YouTube channel; YouTube's own privacy policy applies once you leave our site.

6. Cookies

Our website does not use advertising or third-party tracking cookies. If we introduce analytics or other cookies in the future, we will update this policy and, where required, ask for your consent.

7. Data retention

We keep your personal information only for as long as we need it — to respond to your enquiry, deliver our services, or meet legal and accounting requirements. When it is no longer needed, we delete it securely.

8. Data sharing

We do not sell, rent or trade your personal information. We only share data with the third-party service providers listed above, where it is necessary to run our business, or where we are legally required to do so.

9. Your rights

Under data protection law, you have rights over your personal data, including the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate data.
• Ask us to delete your data.
• Object to or restrict how we process your data.
• Withdraw consent at any time, where processing is based on consent.

10. Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Children's privacy

Our website and services are intended for businesses and are not directed at children under 16. We do not knowingly collect personal information from children.

12. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.

13. Contact us

To exercise any of your rights, or if you have questions or concerns about this privacy policy, email us at duke@8nertia.com. If you are unhappy with how we have handled your data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.